After reading the first chapter of Launching the Imagination, I have come to realize all of the different types of lines there are. I recognize that the orientation of the line conveys different meanings. The book explains that lines drawn horizontally are "stable" whereas lines drawn vertically convey "potential" and diagonal lines are "most dynamic." I had never put much thought into the message that can be conveyed by the way the line has been drawn.

Something that I found interesting in the book is the thought that "primary colors, combined wiht the slanted title block, immediately attract attention." (p. 11). This was explained by showing the picture of the Cover of Ulysses by James Joyce, designed by Carin Goldberg. https://forums.designrelated.com/forums/8/topics/6


I think this is a really cool idea. My eye is immediately drawn to the big blue "U." I am considering trying to incorporate the use of the slant and tile block for my logo. If I were to do an "SLG" in separate letters, with one being a different color and all three letters would be against a negative space, I think it would pose a more modern look and sleek style.