Thursday, February 13, 2014

Psychology of Colors

Doing more research for my logo design, I am trying to decide on a color palate that would convey a positive message for a law firm.

The message that I would want people to recognize would be one of wisdom, compassion, trust, and strength. I want people to be able to recognize that the lawyers at this firm are smart, will work hard to do what is best for the client, and that they can be trusted. I did a search online for the psychology of color and found this picture from the Logo Company. http://thelogocompany.net/blog/infographics/psychology-color-logo-design/


According to this color chart, colors that would be acceptable when it came to conveying my message would be blues, purples, and greens. I also really like the look of the grey color promoting neutrality. I think that purple would prove to be too much of a childish or infantile message. 

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